Focus on that one goal
that changes everything,
for 88 days.

We believe success is better when it’s shared. That’s why we built a simple referral program that rewards you for spreading the word about the 88 Day Planner.

Your Personal Referral Code

When you purchase an 88 Day Planner we automatically create a unique referral code and print it on the back cover, so you always have your code with your planner. Your code becomes usable from a maximum of 28 days before your planner start date, and stays valid through the 88th day of that planner. A start date far in the future waits until that 28-day window opens, so the friendly competition stays tied to a current 88 day journey. If you buy another planner you will receive a new code. You are free to share your personal referral code with others and anywhere.

New Customer Use of Your Referral Code

When a new customer (anyone who has never bought from us before) uses your referral code, they receive 22% discount off their first transaction (excluding shipping) and you earn 22% of the net transaction value (excluding shipping) as store credit. Store credit is attached to your email once the order is processed.

Store Credit Float and Cash Payouts

The initial reward is store credit so that you can buy your next planner with store credit. Once you build up, what we call a Store Credit Float, which is enough credit to cover your next planner (one planner at list price), then you are eligible for payments for the amount that is above the Store Credit Float. The Store Credit Float calculation is:

Store Credit Float = Planner List Price

The Store Credit Float creates a reserve, before any cash payout, which protects us against transactions that may be canceled for whatever reason. If an order is later refunded, canceled, charged back or otherwise reversed, the associated referral value is also reversed.

Amounts above the Store Credit Float are to be paid monthly.

Store credit itself does not expire. Store credit is attached to the email address used for your original purchase until it is used for your next planner or paid out if the balance is above the Store Credit Float.

Public Leaderboard

This is a friendly competition based on real referral results. Every completed order from a referral code is included automatically. Rankings show credit earned, not what is left to spend after you use store credit or after monthly payouts. Identities on the boards are initials by default. A chosen name or handle can be added to the leaderboard after that code has reached the float, so that you can demonstrate your referral results.

The public boards are First to Float, Fastest to Float, Best Performing Code, and Planners Sold. See the live rankings at 88DayPlanner.com/leaderboard.

Seeing Your Store Credit and Self-Referral Codes

Anyone can view their store credit by going to the checkout page, entering the email address linked to their account, and verifying that email with a simple 6-digit code. Once the email is verified, your available store credit lines are displayed. The email verification section is only displayed if you have either store credit or at least one active referral code that is available for self use.

Automatic Self-Use of Your Referral Code

You also benefit from your referral code when you return for your next planner, as long as your code is still valid. We automatically apply the 22% discount from self-use of your referral code at checkout, and then apply any store credit available, provided you use the same email address as your initial purchase, verify your email, and the code is still valid. Any leftover store credit stays attached to your email address for next time, or until payout if eligible. Self-use of your referral code is limited to one 88 Day Planner per code.

Important & Fair Rules

• Your referral code, related self-use discount, and store credit are attached to the email address that you used to purchase your 88 Day Planner. Codes, discounts, and store credits are NOT transferable to any other email address, and can only be used at 88DayPlanner.com.
• The 22% discount is for genuine new customers. If the email is already in our system from a prior transaction, the discount is not applied and no credit is issued.
• The 22% discount for new customers is applied to the transaction amount excluding shipping.
• The 22% store credit earned when new customers use your referral code is based on the net transaction amount excluding shipping.
• A referral code is usable from 28 days before that planner’s start date through the 88th day of that planner.
• Store credits and self-use discounts are applied on the checkout page after email verification.
• You are free to share your referral code on your own social media, YouTube, blog, and with friends, family, colleagues, your networks, and anywhere.
• Self-use discounts, or any other discounts, are not factored into the Store Credit Float. The Float is Planner List Price and is not reduced by any discounts.
• Cash payments are limited to the amount that is above the Store Credit Float, and do not include the Store Credit Float itself.
• The cash payment process is a monthly process based on the results of the preceding month.
• If this program is being gamed, or is not working as described above, we may change the details so the program keeps working as intended, with notice on this site, 88DayPlanner.com. The intention is to continue this program in good faith.

What is the 88 Day Planner?

Mission: To help people reach their goals with customized physical planners.

The 88 Day Planner is a customized physical productivity planner built around one major 88 day goal. Each daily page uses established productivity practices: batched lists, dedicated Flow State session blocks, a daily mission and goal focus, and Daily Wins. Each week finishes with a weekly review. Every planner is customized before printing: start on any Monday; sun times based on the owner’s location — dawn, sunrise, high noon, sunset, and dusk; moon times for that location; any cover and font colors; date format US or Global. Carefully selected quotes are drawn from a pool and shuffled per planner, so quotes appear in a unique order.

How the 88 Day Planner started

I'm Jonesy. Before I turned 40 I worked a series of corporate roles: accounting, banking, sustainability manager, then general manager of a sales team. The sustainability manager job was the one that forced me to look into productivity. The scope of that role cut across almost every part of the business, and initially I had no one reporting to me. The workload was huge, so I read a number of productivity books to learn how to be more effective with my time. The sales manager role likewise forced me to read sales books.

When I turned 40 I decided it was now or never. I resigned and started working for myself. Overnight I had the same challenge: a million things to do, sales calls to make, and only one working day. I began printing a daily template each morning to plan and structure my day based on the best ideas from the productivity and sales books that I had read: writing out goals, batching calls, sales call quotas, context-based lists, blocking out time for flow state sessions, watching the sunrise, consciously reflecting on the day, and so on.

Even though I had an online Customer Relationship Manager application, I found it faster and more productive to make calls off a written list when in 'sales call mode', and after a call I often wanted to quickly schedule a future follow up call for myself. So that I could be more organized, I bought a binding machine and started making myself monthly planners. The last page of every planner was for “Planner Improvement Ideas” and each new planner I would iterate to improve the planner format.

That is still the model: digital tools for the detail, paper for the day’s focus and the 88 day goal. See Goals belong on paper.

After about a year of using monthly planners the overhead of creating the planners became obvious. Some months I wouldn’t have made my planner until I was already a week or more into the new month because creating, printing and binding the planner took a couple of hours and I would delay that work if I was busy by temporarily using the notes pages. To reduce this frequent overhead, I experimented with longer time periods: four-month versions, and then three months. Three months (approximately 88 days) turned out to be the sweet spot: long enough to make progress and reach significant goals, short enough to maintain urgency and focus.

At the start of this year (2026) I was at the crossroads. To get organized I naturally created a new planner for myself by pulling sun times, running a mail merge, and reviewing the “Planner Improvement Ideas” page from my previous planner. As I was preparing my first 2026 planner, I had the epiphany that other people need my planner, and from that point on I embarked on a project to automate the customization of the 88 Day Planner.

I am now proud to say that anyone can have their own 88 Day Planner with customized cover and font colors, start date, date format, sun times — dawn, sunrise, high noon, sunset, and dusk — and moon times for the owner’s location to get more organized and more focused.